THE EVOLUTION OF CONSTRUCTION HOARDING: FROM BARRIERS TO REVENUE-GENERATING ASSETS
- Sabre Hoarding Systems
- Dec 15, 2024
- 3 min read
15 December 2024 / Sabre Hoarding Systems
Construction hoarding has come a long way from being a simple necessity to becoming a powerful tool for marketing, branding, and innovation. At Sabre, we believe that unlocking this potential is foundational to our vision of transforming traditional hoarding practices into opportunities for creativity, efficiency, and value. Although its core purpose remains the safety and security of your projects, hoarding can be a significant value-added resource for your business.
THE TRADITIONAL ROLE OF CONSTRUCTION HOARDING
Historically, construction hoarding served two main purposes:
SAFETY: Protecting the general public and workers from debris and the hazards of construction.
PRIVACY: Shielding projects and valuable equipment from public view.
While these remain essential functions, today's hoarding solutions provide so much more than temporary barriers - they can become an integral part of your project's branding and visibility.
INNOVATION IN MATERIALS AND DESIGN
Although timber and plywood installation types still represent a valuable and cost-effective solution for contractors, innovations in materials and design have opened up new possibilties for construction companies. Modern systems use materials that are:
DURABLE: Resistant to weather, as well as the general wear and tear of construction.
CUSTOMIZABLE: Panels now come in various finishes and colors, better supporting your brand and making your project visually appealing for the surrounding community.
ECO-FRIENDLY: Many solutions incorporate recyclable or reusable materials, reducing environmental impact and waste associated with each project.
This combination of practicality and design has significantly increased the potential value of hoarding to construction projects, and the companies behind them.
HOARDING AS A REVENUE-GENERATING ASSET
Innovative construction companies and market leaders have turned their project hoarding into a new revenue stream by leveraging the high-exposure of their job sites. The opportunity for implementing creative strategies is boundless, however, some effective approaches include:
ADVERTISING SPACE: Hoarding provides a prime opportunity to rent out space for advertising, whether for your own project, local business, or national brands. This can turn your hoarding into a revenue-generating asset while offsetting construction costs.
PROJECT PROMOTION: Highlighting the vision, scale, and progress of your project on hoarding can build anticipation and attract potential clients or buyers. This approach not only raises awareness but can also establish your brand as an innovative forward-thinking company.
COMMUNITY ENGAGEMENT: Thoughtfully designed hoarding can spark conversations and build connections with local communities, especially when it incorporates local history, art, or cultural references.
REAL-WORLD BENEFITS OF QUALITY HOARDING
Embracing innovative hoarding solutions has proven to deliverr measurable benefits for construction companies across the globe. By investing in more than basic functionality, businesses have unlocked opportunities to enhance their brand, generate revenue, and foster positive community relationships.
INCREASED REVENUE: Companies renting out advertising space on their hoarding have successfully generated additional income, off-setting construction costs and transforming their hoarding into a marketing asset.
FASTER APPROVALS: Developers who embrace aesthetically appealing hoarding have found it easier to get approvals from local municipalities, who appreciate designs that contribute positively to the environment.
POSITIVE PUBLIC PERCEPTION: Projects with well-designed hoarding have garnered favorable community feedback, with local residents often viewing the development process as more transparent and considerate.
SUSTAINABILITY MATTERS
As the construction industry increasingly focuses on sustainability, quality hoarding solutions embrace eco-friendly solutions to deliver added value to contractors while contributing to a greener future. Such practices include:
RECYCLABLE MATERIALS: Using durable materials that are easy to recycle and repurpose, reducing the environmental footprint of hoarding.
REUSABLE SYSTEMS: Designing hoarding systems that can be reused on different projects, minimizing waste and lowering costs.
These innovations not only help protect the planet but can also enhance your company's reputation as a responsible forward-thinking business.
A VISION FOR THE FUTURE OF CONSTRUCTION HOARDING
As the demand for more dynamic, interactive, and sustainable designs grows, the future of hoarding looks exciting. Digital displays, augmented reality, smart materials, and community-focused designs could make hoarding an even more powerful tool for marketing and engagement. Advancements in technology, matched with evolving attitudes towards sustainability and public engagement, have redefined the role of hoarding, turning it into a vital asset that balances safety, sustainability, and aesthetics while adding value to construction projects. The future of hoarding is here, and it's brighter than ever.
Sabre Hoarding Systems
Securing builds. Building visibility.
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